Story By: KYLE HALL / FUEL SPORTS MANAGEMENT – CHICAGO, IL – Cobra Electronics, the leading designer and marketer of award-winning automotive, mobile and consumer electronics, today announced a partnership with Darrell “Bubba” Wallace, Jr., driver of No. 43 Chevrolet Camaro ZL1 for Richard Petty Motorsports in the Monster Energy NASCAR Cup Series. Wallace will serve as a brand ambassador for Cobra Electronics and its line of driver awareness and connected devices, including driver alert systems, dash cams and citizens band radio.
“Partnering with an innovative company like Cobra is a great opportunity,” said Wallace, who will be competing in his first Daytona 500 on Feb. 18. “Cobra designs and makes a great line of products that keep drivers safe and aware out on the road.”
A graduate of NASCAR’s Drive for Diversity program, Wallace became the first African-American in 50 years to win in one of NASCAR’s top three national touring series in 2013. Now firmly established as one of NASCAR’s top young drivers with six national series wins, Wallace will be the first African-American to compete full-time in NASCAR’s premier national series since 1971. As his story unfolds, he is becoming an inspiration for young racers and fans.
Cobra‘s partnership with Wallace will focus on its line of connected mobile electronics products that include radar detection systems, the Cobra iRadar app, dash cams and CB radios.
“We are excited to partner with Bubba as he enters the biggest stage of his racing career,” said Chris Kooistra, Sr. Director, Brand Partnerships. “Bubba’s popularity and rise to the sport’s top series enables Cobra to reach the next generation of drivers and educate them on Cobra’s solutions to protect them while driving.”