Story By: CHRIS LEONE / BULLRING BASH – ATTLEBORO, MA – The Bullring Bash Quarter Mile Challenge (BBQMC) and its presenting sponsor RaceChoice.com have announced multiple additional partnerships for the 2019 season. A trio of programs and awards are giving the Connecticut-based company even more ways to be involved with the inaugural slate of all-star events.
Two programs ensure that RaceChoice.com will help power the BBQMC at and away from the track. The track services and safety team at each event will be known as the “RaceChoice Response Team”. Members of the veteran traveling response crew have worked at events across America and are committed to safety protocols that meet the highest standards — just as RaceChoice.com is committed to providing the best parts and equipment to teams from coast-to-coast.
In addition, the driver profiles that teams and fans have enjoyed throughout the offseason will now be referred to as the RaceChoice.com Driver Profile Series. These stories highlight racers who plan to compete in either the Bullring Bash Modifieds or Midstate Site Development (MSD) Legends events this year. The RaceChoice.com Driver Profile Series will continue to appear regularly throughout the spring and summer.
Teams are also benefitting directly from RaceChoice.com’s involvement with the Bullring Bash. The “RaceChoice #1 in Qualifying Bonus” will award $100 to the car owner who wins each of the BBQMC qualifying races this season. This bonus has been posted for both the Modifieds and MSD Legends at all events, giving each division something extra to race for.
Each program fits with the overarching goals of both the BBQMC and RaceChoice.com to support local drivers, increase their exposure, and offer them the best equipment available. RaceChoice.com was founded in 2015 as an all-inclusive source for auto racing parts, tools, safety gear, and much more both online and in their Madison, CT retail shop. The company sponsors a number of “team drivers” throughout the country, but remains committed to also supporting those who compete near their home in New England.
“We wanted to give our local drivers and team drivers a place where they can go to buy products easily,” RaceChoice.com CEO Chris Chiarelli said. “That’s where RaceChoice.com came from. Everybody wanted us to bring products to the track or meet them somewhere to drop them off, and we didn’t want to step on the toes of our dealer networks. We formed RaceChoice.com as a way to offer end-user products at retail.”
The Bullring Bash Quarter Mile Challenge, presented by RaceChoice.com will have additional announcements regarding registered teams, sponsors, officials, partnerships, and much more in the coming weeks.