Story By: CHRIS LEONE / BULLRING BASH – ATTLEBORO, MA – The Bullring Bash Quarter Mile Challenge will be partnering with one of the fastest-growing auto racing equipment suppliers in the country for the 2019 season.
RaceChoice.com has signed on as the presenting sponsor for the full slate of Bullring Bash Modified and Midstate Site Development Legends events this summer at N. Woodstock, NH’s White Mountain Motorsports Park and Barre, VT’s Thunder Road Speedbowl.
The founders of the Connecticut–based company have more than 15 years of experience distributing the latest auto racing parts and accessories. By joining forces with the Bullring Bash, the company will be part of a trio of all-star events that are already attracting some of the best-known Modified and Legend Car teams in the Northeast.
“I think it’s a great opportunity for us,” RaceChoice.com CEO Dave Prinz said. “Josh (Vanada) is a smart guy – we’ve seen him and what he was capable of at Thompson (Speedway) with all his accolades there. When he came and presented this opportunity to us, we just thought it was a great fit, because it will help us get exposure on a local level to the local drivers. We want to let them know there’s a locally-based company for them. While we do sell nationally and ship products around the world, we’re right here in their backyard, and we carry all the products they use and need on a daily basis.”
RaceChoice.com was formed in 2015 and is the number-one source for everything race teams need. Their comprehensive selection includes car parts, tools, shop gear, safety equipment, and apparel for everything from Quarter Midgets and Bandoleros to Late Models and Modifieds. The company is an authorized dealer for more than 30 recognized national brands, including Allstar Performance, Driven Racing Oil, Hoosier, Raceceiver, and Simpson Racing Products. In addition to their online store, there is a RaceChoice.com retail shop in Madison, CT where customers can look at products and even try them out before they buy.
As part of their involvement in the racing community, RaceChoice.com sponsors a number of “team drivers” on the local and regional levels. The company recently expanded their national presence by signing a three-year brand ambassador deal with NASCAR Truck Series veteran Matt Crafton. Through the Bullring Bash, RaceChoice.com hopes to also reach more teams near their New England home base.
“We try to support the racing world,” Prinz said. “And what we have found is that the racing world, knowing that, has supported us and helped us grow. I don’t think we have a lot of market penetration yet in New England because we’ve been focused really widely on trying to get a national presence. As a result, the local clients don’t know we’re here. This partnership really helps us get in front of them.”