Story By: SCOTT SMITH / NHRA – GLENDORA, CA – NHRA announced today the extension of its partnership with K&N Filters, a leader in filtration technology, as the Official Filter and Air Intake of NHRA.
“K&N has been a wonderful partner of NHRA Championship Drag Racing for decades and we are so pleased that they are continuing their sponsorship,” said Brad Gerber, NHRA vice president and chief development officer. “Through this extension, K&N continues to demonstrate its commitment and support to the drag racing community.”
The multi-year sponsorship will television elements, on-site activations and social media content. Celebrating its 50th anniversary this year, K&N has a solid presence in NHRA drag racing. In fact, K&N chief engineering officer, Steve Williams, is the current Lucas Oil Drag Racing Series Super Comp World Champion.
“It was very important for K&N to continue our official partnership we have had with NHRA for many years,” said Williams. “Our heritage was born out of racing and we continue to support fans and racers through our sports marketing programs. K&N is celebrating 50 years in business by releasing our new K&N Washable Home Air Filter using breakthrough technology developed through racing.”